Tuesday, 31 July 2018

Team Chat Apps Showdown: Slack vs. Microsoft Teams

Team chat apps have made a huge dent in reducing internal email at organizations. They improve communication by encouraging brevity, allowing for opt-in conversations, and reshaping expectations about how and when people will reply. Two of the best team chat apps, Slack and Microsoft Teams, are quite different in their strengths and weaknesses.

Slack is ideal for nimble teams that want to try out a new chat app quickly and without commitment. But if you do choose Slack, the paid account ends up being comparatively expensive. Plus, Slack often requires adding a lot of third-party apps to make it the communication tool you really want it to be.

Microsoft Teams is sold as part of a package, which on the whole offers great value, but only if your team needs the other apps and services that come with it. Teams has tight integration with Microsoft's other apps, including Skype, which creates the backbone of exceptional audio and video calls in Teams. Generally speaking, Teams seems like a better fit for large organizations, the kind that can tolerate a slow and clunky signup and setup process.

By reviewing what makes these two team chat apps different, you'll have a better idea of whether Slack or Microsoft Teams is the right communication tool for your team.

Common Features and What We Looked For

The qualities of Slack and Microsoft Teams that differentiate them aren't necessarily ones you'd notice at first blush. Both offer a free tier of service. Both have apps for every major platform. You can organize conversations into channels, have private conversations with individuals or groups, and talk to your teammates directly via audio and video calls no matter which app you use. They each let you share files. They can connect to outside apps and services. You have to dig deeper to see what makes them different.

What restrictions come with the free tier of service? How many outside apps and services will you need to use because the features you want aren't natively included? How well do the audio and video calls hold up, and how many people can be on at any given time? By answering these questions and others related to the value of each app, you can better understand whether Slack or Microsoft Teams is right for you, your team, or your organization.

Setup: Slack Offers Smoother Setup Than Teams

Slack setup
Slack includes on-screen tutorials during setup, plus a bot for ongoing help

When it comes to setting up a free account and trying out the app, Slack speeds you through the initial process and continues to help you get started with on-screen tutorials. First, you enter your email address, create a password, and answer a few questions about your team. You must give your account a name, which becomes part of your login URL. Slack also walks you through how to invite other collaborators, which requires nothing more than typing in their email addresses. It takes no time at all. After establishing your new Slack account, you immediately enter the web version of the app, which comes prepopulated with two channels to help you get started. Interactive tutorials continue to make it easy to set up an account quickly.

Setting up a trial account with Microsoft Teams requires a few extra steps. First, you have to have a Microsoft account of some kind to start, even if it's just an Outlook.com email address. When you invite collaborators, they receive an invitation by email to join, but when they click it, they're asked to authenticate via a Microsoft account, too. In other words, anyone who doesn't already have a Microsoft account faces an extra hurdle when getting on board.

Microsoft Teams offers a bot for help
Newly joined team members to Microsoft Teams don't see on-screen tutorials, but do get a bot for ongoing help

As you go through the setup process with Teams, Microsoft prompts you to download and install the desktop app. In my testing, the app took longer than I expected to download, install, and launch, which added more time to the setup. The most recent time I logged into the app, it took four minutes of authenticating, re-authenticating, quitting the app when it failed, and so forth until I eventually got a successful launch. I later learned that you can access Teams via the web, which has a smoother startup experience. When I finally got into the account, the app came pre-populated with one Team. The structure in Microsoft Teams is to have Teams, and within each Team, channels. Figuring out how to works takes some trial and error, as there are no on-screen tutorials to guide you through it. There is a bot that you can ask for help (Slack has one, too), but overall it seems as if the setup process could be smoother in Teams.


Free Account: Teams' Free Account Has Fewer Limitations Than Slack's

Microsoft Teams free version

The free version of Microsoft Teams supports up to 300 people, which is more than adequate for most small businesses. Each person gets 2GB of personal storage, with an additional 10GB of storage space shared across the team for uploaded files. There's no limit on the number of messages or how far back the search tool works. The free account includes audio and video calls, as many app integrations as you want, and guest access. (Guests are people you invite to join your team messaging account who have limited access. Usually they're contractors, partners, and clients with whom you want to collaborate without giving them free reign to see you all discuss.)

Slack's free tier of service has restrictions
Slack's free tier of service comes with restrictions

Free Slack accounts have more restrictions and limitations. With the free account, you can only search the most recent 10,000 messages, and you get only 5GB of storage (shared). Additionally, you're limited to integrating with 10 apps and services.

Some of Slack's limitations are easy to overlook at first. For example, you won't notice that searches are limited to the 10,000 most recent messages until you have many more than that to search. Other limitations become noticeable immediately, however. There's no guest access. You can have one-on-one audio and video calls, but not group calls. And you don't get screen sharing. Unlike Teams, however, Slack does not restrict the total number of people who can join your free account.


Interface: Teams' Customizable Layout Gives You Control Over Conversation Chaos

Microsoft Teams has a range of options for organizing teams and conversations

Most team chat apps conform to the same general structure. A left rail organizes your channels, teams, group conversations, direct messages, and anything you've marked as a favorite. The center shows the details of the selected conversation. And a right rail appears when you need to drill down for information that's one more layer deep, such as someone's profile or the contents of a conversation that has threaded off the main discussion area. Slack helped set this precedence, so the layout fits this description exactly.

Although the layout will be familiar to anyone who has used other productivity apps in recent years, a common complaint about Slack is that, visually, it's too busy. Whitespace is a rare commodity, for example, and by default, Slack shows previews of linked content, such as websites and G Suite files (Google Docs, Sheets, and so forth). When animated gifs and emoji abound, I sometimes wonder how this app doesn't come with a seizure warning. Furthermore, while Slack allows you to alter the color scheme of your interface, it doesn't offer permanent options for other visual changes to make the app more streamlined.

Slack can end up looking busy and chaotic
Slack can end up looking busy and chaotic

Microsoft Teams may not be a wonder to behold either, but it does give you a lot more control over conversations through the use of customizable tabs. By default, every channel has three tabs: Conversations, Files, and Wiki. Clicking to add new tabs brings up a list of options, comprising both Microsoft apps and outside integrations. OneNote, PowerPoint, Evernote, GitHub, SurveyMonkey, and Wrike are a few of them. Here's an example of how to use it: You could add a OneNote tab to a channel soliciting questions for the next team meeting. That way, the questions people have about the meeting aren't lost among the daily communication chats in the Conversations tab.

Additionally, instead of displaying conversation threads into a third pane, as Slack does, Teams instead keeps them in the main channel view and makes them collapsible. Whether you prefer seeing the contents of threaded conversations in the main channel is another matter, but it certainly does keep the channel streamlined.


Integration Options: Slack Can Integrate With Practically Any App, Teams Integrates Tightly With Microsoft Products

Slack integrates with a wide variety of apps and services
Slack integrates with a wide variety of apps and services

Both Microsoft Teams and Slack are equally strong in offering integration with other services. How they do it and what benefit you get from it differs from one product to the other.

The number of apps you can add to Slack is high and growing. There are apps to connect with your calendar, add tasks to your to-do list, get alerts about breaking news, and on and on. If there's something you want to get done while in Slack, chances are you can find an app for it. Additionally, you can connect other apps and services to Slack via Zapier. That said, I've certainly hit a wall of frustration when some simple action I wanted to do in Slack was only possible if I first installed an app, such as running a short poll, adding an animated gif, or finding other team members in my time zone. Plus, some of the apps you install in Slack may require additional subscription fees, raising your costs.

Microsoft Teams lets you edit Microsoft Office documents from the Teams interface
Microsoft Teams integrates tightly with Microsoft apps and services

Microsoft Teams integrates with a variety of third-party apps, too, although its tight integration with other Microsoft services is more notable. For instance, all the groups you create in Teams also automatically get a SharePoint online site and an Exchange Online group mailbox. Plus, nearly all your Office work can appear right in the communication space. For example, you can share PowerPoint slides and Excel files right in the app, where your teammates can open them and discuss them without ever leaving the Teams interface. As mentioned previously, you can also create tabs in channels using another app, such as OneNote or Word, which means responses typed into that tab sync with the other app.


Notifications: Slack Wears a Crown for Its Notification Options

Slack offers excellent customization for notifications
Slack offers excellent customization for notifications

Slack has stellar options for customizing notifications. You can follow channels while muting notifications about to them, but still receive alerts when other channels have activity. You can see and hear notifications for keywords that you enter into the app. You can set different notification preferences for your Slack mobile app and desktop app. You can set a permanent Do Not Disturb for hours when you don't want any notifications at all. There isn't a whole lot more Slack could do to improve its notification options (although I'd love the option to get alerts when certain people change their status).

Microsoft Teams offers fewer notification options than Slack
Microsoft Teams offers fewer notification options than Slack

Microsoft Teams' notification settings pale by comparison. You get four options (banner, banner and email, only show in feed, none), but you can only apply them across all teams, or all channels, or all private messages. You can't get banner notifications for one channel but no notifications for another.

Seeing as I mentioned status settings for Slack, I might as well point out that they are rather old-school in Teams. Your status must be either available, busy, do not disturb, or away. In Slack, you can write in any status you like, and you can add an image to it, like a palm tree to show you're on vacation alongside text reading, "OOO until August 1." At least in Microsoft Teams, a neat setting lets messages from VIPs reach you even when your status says, "do not disturb."


Video and Audio Calls: Microsoft Teams Offers Better and Broader Support for Calls Than Slack

Microsoft Teams calling features
Microsoft Teams offers group audio and video calls, plus screen sharing and broadcasting, for free

In the years since it acquired Skype, Microsoft has been bringing video calls and web conferencing to businesses. All the work Microsoft has put into interactive calling is starting to show up in Teams. You can host audio and video calls, as well as web conferences that require screen sharing, with people either on your team or outside it. You can also use Skype Meeting Broadcast to host one-way meetings with as many as 10,000 audience participants. Slack doesn't have a built-in broadcasting function.

Slack audio and video calls
Slack offers audio and video calling, plus screen sharing, but with limitations for free accounts

Slack offers group audio and video calls, as well as screen sharing, but only with paid plans. For free, you only get one-on-one calls. Additionally, when you make a call that anyone in a channel can join, the limit for participation is 15 people. Slack offers integration with other video conferencing services, including Skype, Google Hangouts, and BlueJeans, and if you use Slack, you'll likely need to tap into one of them.


Value: Your Dollar Goes Further With Microsoft Teams Than Slack

Microsoft Teams pricing 2018
Teams isn't sold à la carte and requires purchasing a larger package of Microsoft products and services

Pricing for Microsoft Teams starts at $60/year per person or $6 per person if you pay monthly, but it isn't sold à la carte (unlike the free version of the app, which you can use as a standalone product). For that price, you get an Office 365 Business Essentials account, which includes Teams plus core Microsoft services: Exchange, SharePoint, OneDrive, and Skype for Business. The next tier up that includes Teams is Office 365 Business Premium, which costs $150/year per person or $15 per person if you pay monthly. It provides everything mentioned so far, plus Outlook, Word, Excel, PowerPoint, OneNote, and Access, and Teams. Microsoft has enterprise-grade accounts, too, with separate pricing.

Considering Slack charges similarly but doesn't include any other business apps and services, you get a lot more for your money with Microsoft. That said, you are committing to a larger package of apps and services when you buy a Microsoft package, and it can be confusing during the purchasing process to compare your options.

Slack pricing 2018
Slack charges high rates compared to other team chat apps

Slack's paid plans start at $80/year per person (or $8 per person when paying monthly), and you get only Slack. The $80/year tier of service doesn't even come with everything Slack has to offer, as you miss out on the promise of 99.99 percent guaranteed uptime, single sign-on options, administrators privileges to provision and deprovision accounts, and the ability to export all messages for corporate compliance purposes. Those extras kick the bill up to $150/year per person or $15 per person when paying monthly. Similar to Microsoft Teams, Slack offers enterprise-grade plans, too.


Which App Should I Use?

Microsoft Teams is the best app to choose if you 1) already pay for a Microsoft Office 365 Essentials or Business account, 2) want your team chat experience to be tightly integrated with Microsoft apps, and 3) need excellent video calling and broadcasting included in your communication tool. Generally speaking, it's good for large businesses, whereas it's a poor choice for small non-business teams, such as activities clubs and social groups.

Slack is the better option for smaller teams that are 1) trying out a team chat app for the first time, 2) in need of freedom and flexibility in choosing their tier of service add-ons they use, and 3) want the best customization options for notifications. Generally speaking, it's easier to get started with Slack, too, because you can invite anyone with an email address to join, whereas Microsoft requires all collaborators to have a Microsoft account.


Keep Reading:



source https://zapier.com/blog/slack-vs-microsoft-teams/

Monday, 30 July 2018

Our Favorite Zaps: Manage Your Music and Podcasts Automatically

People who use Zapier usually want to make their working lives more productive. But sometimes, people leverage the service to automate aspects of their personal lives, too. It's this personal use case angle that got me thinking about how I could use Zapier to manage music and podcasts in Spotify and SoundCloud.

My primary goal was to find a quick and easy way to save songs to Spotify when I think of them or when I hear them. I'm not an avid music listener, and I only use Spotify occasionally, which means I'm rarely in the Spotify app. As a result, my playlists often go untouched for months. When the time comes to use the app, usually for a dinner party or a road trip, I end up playing the same songs over and over again. It turns out there is indeed a simple, easy, and fast solution. It's shared below.

While thinking about new ways to add songs to my Spotify playlists, other audio-related ideas came to mind, such as how I could solicit music suggestions from friends and automatically add them to a Spotify playlist or get alerts when a podcast I like publishes new episodes.

With that audio theme in mind, here are three Zaps for exploring, saving, and organizing music and podcasts.

Beginner Level: Get SMS Notifications for New SoundCloud Tracks

SoundCloud notifications via SMS

Let's say you're hoping for a new season of a favorite podcast, a show that doesn't update regularly, like Serial. Or maybe you're waiting for an artist to drop a new album. Using Zapier, you can get a notification anytime an account you follow on SoundCloud uploads new content.

The Zap as it's shown here uses an SMS notification, which only works in the U.S. and the U.K., though you can swap in an alert from any other app supported by Zapier, such as one from email, Slack, or Burner.

Intermediate Level: Add a Song to Spotify When Inspiration Strikes

This three-step Zap lets you quickly write down the name of a song and have that song saved in a Spotify playlist.

It starts with the built-in app in Zapier called "Push by Zapier Chrome extension." The Push app appears as a button in your browser, and pressing it is the trigger. Whatever you've set up to happen in Zapier occurs when you push the button. In this case, a text field appears where you write down the name of the song. If the song title is common, include the name of the artist after it. (When you use Push by Zapier for more than one Zap, a list of options appears when you press the button so that you can pick the right one.)

Push songs to Spotify

In the second step of the Zap, Spotify searches for the correct song. This step is invisible, so you don't get any notice that it's happening or when it's successful. When you set up the Zap initially, however, you need to test out this step by typing in the name of a song.

In the third and final step of the Zap, the song that Spotify found in its search is added to the playlist of your choice, and you must pick the playlist in advance when you create the Zap. You can't pick a new one each time you think of a song. I recommend creating a playlist called New Songs or From Zapier or even Inbox so that the next time you log into Spotify, you can see all the new songs you've saved and sort them one by one into the playlists of your choice.

Intermediate Level: Curate Song Suggestions From RSVPs

When you send invitations to an event and request RSVPs, you can also ask attendees for song suggestions, which you can automatically save into a curated playlist. This Zap starts with either an event management or a web form. I use the Splash event management app here as the example, but you could just as well set up a web form or survey tool of your choice if you prefer to use something more lightweight.

To create this Zap, first set up your event form and be sure to include a field for a requested song suggestion. Create the Zap to pull the songs from form (step 1), search for them in Spotify (step 2), and add them to your special playlist (step 3). Be sure that the form asks attendees for only one song suggestion to keep this Zap simple. Alternatively, if you allow more than one suggestion in the field, be sure to add a Formatter step to help Spotify recognize each one separately.


Look for new lists of Our Favorite Zaps every month, such as our favorite Zaps for making better use of your calendar and automatically updating your Slack status.

Photo by Kaboompics.com via Pexels



source https://zapier.com/blog/favorite-zaps-manage-music-and-podcasts/

Friday, 27 July 2018

When Slack Won the Team Chat Market

It’s hard to stop a rocket, impossible to ignore an idea whose time had come. For a species as talkative as homo sapiens, a chat app was always bound to be the killer app for smart devices.

And in 2013, it’d be easy to assume HipChat was to be for chat what Dropbox was for files. Atlassian had acquired the popular team chat app a year earlier, built new native chat apps that worked everywhere, and it was still growing fast.

Then a rocket called Slack launched, and team chat never looked the same again.


From the earliest days of computers—back when green-and-black terminals were state of the art—we’ve found ways to chat. The Unix utility talk filled the gap for a while, sending messages between locally networked computers, only to be overtaken by IRC after its launch in late 1988. The late ’90’s saw chat go consumer with AOL, MSN, and Yahoo! Messenger, before Skype brought phones to chat in 2003, with voice calls, text chat, and emoticons—their early oversized emoji.

Aol Instant Messenger
One of the first chat apps many of us used, Aol Instant Messenger led the way to today's chat apps (screenshot via TechCrunch)

So when Campfire launched in early 2006, followed by HipChat in late 2009, they built on a rich history of team chat apps—only ones that weren’t designed specifically for businesses. Instant Messaging apps and Skype let you add people to groups and chat while everyone was online, and they worked well enough we'd started using them at work, too. They weren't designed for work, but the idea of an always-on chat app was powerful enough to put up with their limitations. “Like many people, we tried to use AIM to collaborate,” wrote the HipChat team on their original About page, “but it just wasn't good enough.”

Early HipChat
The early HipChat looked much like today's popular chat apps.

Campfire organized chat into rooms—like the more technical IRC—and let you send or scroll through chat messages anytime from its web app. HipChat then brought persistent team chat to your desktop, with apps for Windows, Mac, and Linux that let you share files, search through chat conversations across private messages and group chat rooms, mention others with Twitter-style @names, and add emoticons to lighten up the mood.

HipChat grew fast. Rensselaer Polytechnic Institute—the alma matter of HipChat’s founders Chris Rivers, Garret Heaton, and Pete Curley—noted that it got 1,000 companies using HipChat within its first four months on the market. It’s “a more productive and fun way to work,” said the institute’s blog.

It was the perfect combination. Native apps made team chat feel as accessible as Skype or other IM apps. Emoticons and social-style mentions made it fun. Groups and search made it productive. It was easier to use than IRC, more productive than Skype. HipChat felt like the future.

Then this happened.

Slack versus HipChat growth

Stewart Butterfield’s team didn't set out to make a chat app. Fresh off of Yahoo’s acquisition of his team’s photo-sharing app Flickr, he started a new company to build a game. His team hadn’t set out to make Flickr, after all—that, too, started as a game before noticing the game’s photo sharing tool was more popular than the game itself.

The game didn’t work out this time either. But on the side, they built a team chat app and pivoted to it instead. Butterfield's team launched it as Slack in August 2013—and 8,000 companies signed up for Slack within 24 hours.

Slack played the HipChat game, and then some. With a bright colored theme, whimsical quotes in the loading screen, apps that felt the same on desktop and mobile, and a name that seemingly invited you to take a break, Slack aimed to make chat fun. It also made it more productive, with deep integrations to Dropbox, Twitter, Zendesk, and other work apps and a focus on bots to pull notifications and app details into your chat.

Slack today has 88% of the team chat market on Zapier.

It also made chat highly accessible. HipChat had launched a free plan for five users earlier that year—but Slack was free for everyone with limited search history (something HipChat would match a year later). You didn’t need to wait for approval from your IT department; anyone could sign up for Slack and spread it virally around the company.

Spread it did. Where HipChat had gotten businesses chatting, Slack got everyone chatting. The free version was Slack’s trojan horse. Whether you ran a small team in a corporation, launched a startup, or just wanted to organize your local sports team more effectively, Slack worked for everything.

HipChat continued growing for another year. Then—from app integration platform Zapier’s data—Slack overtook HipChat in September 2014, leaving HipChat only two more months of growth before its steady decline. Two years later, Slack was still growing over 150% a year. Even after launching a rebuilt chat app, Stride, the HipChat team couldn’t win the market back.


It’s not exactly that HipChat lost the market—not at first anyhow. With deep integrations with Atlassian’s JIRA, Conflusion, and other enterprise tools, it kept a hold on the business chat market for a while. But Slack grew the market massively, making team chat a new anchor app in today’s office suites. Team chat didn’t replace email—newsletters underwent a resurgence at the same time—but it did cement its place in the workplace. And over time, businesses started switching away, leading to HipChat’s gradual decline and this week’s acquisition of HipChat and Stride by Slack.

Today, Slack’s the giant, with 88% of the team chat app market on Zapier—leaving 25 other team chat apps to divide the rest. But the other software giants aren’t sleeping. Google has Google Hangouts Team Chat (along with a half-dozen other chat apps). Microsoft has Microsoft Teams. And a fun and playful upstart is challenging the giant again: Discord.

Discord Zapier Growth
Discord has quickly become the 2nd most popular chat app on Zapier

A team chat app designed around always-on voice chat for gamers, Discord has quickly made inroads into the team chat market for business, too. It’s already the 2nd most popular team chat on Zapier, with over 3% of the market and growing faster than any other new app on Zapier this year—followed by Osaka, Japan based ChatWork, another increasingly popular chat app especially in Asia.

It could almost be the HipChat vs. Slack story all over again. Discord’s free—for both unlimited team members and message history, making it a better way to start your team chatting for free. It’s an app your team members might already be using to chat with friends in games, making it easy to switch over to using it for work. And it makes calls easier than any other chat app ever has.

"Even with Slack dominating this space, there are still apps coming out with different spins on the category," said Zapier engineer Brody Berson in our app trends report. New ideas built on previous ones are what grow and change the market.


The first mover advantage isn’t always an advantage in tech. Blackberry vs. iPhone. MySpace vs. Facebook. HipChat vs. Slack.

The winners aren’t necessarily first. Instead, they grow the market. They take an old idea, approach it from a new direction, and grow the market when suddenly the old idea fits many more use cases. Then someone else takes their concept, respins it, and opens the market a bit more.

Before long, it’s hard to imagine how apps worked before the new category leader defined the category. That’s the creative evolution that makes tech a continuously changing space.



source https://zapier.com/blog/slack-versus-hipchat/

How Clearbit & Zapier Help an Admissions Team Double Their Efficiency

"We use Zapier [with Clearbit] a lot. We have about 30 different things going on at any time."Aaron Fazulak, co-founder and CEO, Designation

Vacations give everyone a chance to relax and refocus their energies. But if you are a small business owner or work for one, there's a good chance those vacations come less frequently. At least at first. As the business grows, processes can become more efficient, and the employees can work smarter, giving the team a chance to catch their breath. That startup period, though, can be draining.

UX/UI designer bootcamp Designation operates with a team of less than 10 full-time staff. That means every person is vital to the day-to-day operations. But co-founder and CEO Aaron Fazulak found a way to help the company automatically run with app automation tool Zapier—even if the entire team takes a vacation.

About Designation

Based out of Chicago, IL, Designation teaches anyone from any background to become a UX/UI designer in 18 weeks. Their bootcamp spends 70 hours each week giving enrollees the experience and know-how to find a new career as a UX/UI designer.

Designation's bootcamp gives students hands-on experience, too, to instill and put into practice everything they learn in this design crash course.

Use Automation to Find Your Most Qualified Leads

Time spent nurturing an unqualified lead is time wasted when that lead doesn't convert. But, as a bootcamp, how do you know if a lead is qualified or not? The Designation admissions team would contact and schedule interviews with each applicant to qualify them for the bootcamp—at a time when the admissions team was one person.

That's why Aaron turned to Zapier and data enricher Clearbit. By filtering their leads through Clearbit, Designation's leads come back with more information: Location, degree, job titles, and more—all markers that help the team identify qualified leads.

By connecting Clearbit to their customer relationship manager (CRM) through Zaps, our term for automated workflows in Zapier, Aaron created a workflow to pre-qualify leads, and opened the door to even more automation.

Now, Zapier adds Designation's leads to their CRM, qualifies them with Clearbit, creates Trello cards for each, and maintains a database in Google Sheets—and all of this happens automatically.

Designation's Tools

Icon: App: Used For:
Clearbit Clearbit Lead enrichment
HubSpot CRM HubSpot CRM Customer relationship manager (CRM)
Trello Trello Project management
Facebook Lead Ads Facebook Lead Ads Lead generator
Google Sheets Google Sheets Backup leads database
HubSpot HubSpot Marketing automation

The Workflows

"We don't have very many engineers on the team, so we use tools we have available—Zaps with Zapier"Aaron Fazulak, co-founder and CEO, Designation

Small teams have to be smart teams, so Aaron and the Designation team have automated as much as they could, and add more workflows often. These Zaps are the biggest difference makers for Designation.

In order to qualify their leads, a Zap runs anytime there's a new contact in HubSpot CRM. Zapier sends the lead to Clearbit, pulling in specific information and then adding it to the contact's listing in HubSpot CRM. The admissions team—up to three people now—can take a look at the lead and understand what approach to take to sell the program.

If you use HubSpot CRM, give this Zap a try to make your leads more data-rich, and check out a few of our favorite Clearbit Zaps:

Once a lead is qualified and accepted into the program, the Designation team updates their status within marketing automator HubSpot—the parent company to HubSpot CRM. Once that status is updated, a new Zap triggers, creating a card in project manager Trello. In Trello, the admissions team can see, at a glance, who has been interviewed and who hasn't, the current status of each applicant, and more.

Try this helpful Zap for yourself, or give any of these HubSpot and Trello Zaps a go:

But how is Designation generating their leads? They rely on Facebook Lead Ads, using Zapier to send those new leads to HubSpot to instantly create contacts. From there, the team also has a Zap create a leads database within Google Sheets.

This makes for a simple and easy backup that contains all their leads, qualified or unqualified and reviewing this database helps the marketing team understand which campaigns generated the most qualified leads, as well as the opposite, helping them improve their advertising.

"Instead of spending so much time in the sales funnel, we can spend more time seeing how we can get more emails, have more qualified people to talk to—strategic marketing, not in the weeds," Aaron explains.


With these Zaps, Aaron and the team found the solution they needed. "We're 100 times more efficient. If our entire admissions team needs to go out of the office and take vacation, the work is all set up through automation in HubSpot, Clearbit, and Zapier," says Aaron.

Want to double your efficiency? Give Zapier a try for free.

All images courtesy of Designation.

Our stories explore how Zapier's users solve common problems. From marketers to CEOs, educators to real estate agents, millions use Zapier to automate their most tedious tasks. If you haven't yet, try Zapier for free to see what we're all about.



source https://zapier.com/blog/enrich-leads-clearbit-hubspot/

YouTube Marketing: Tips, Tricks, and Strategies

With one billion hours of video watched daily by over one billion users, YouTube seems like an automatic ticket to visibility. But clicking that upload button is just the first step in securing your place as a successful video creator. If you want your videos to meet those eyeballs—and bring in business—you'll need to be smart about your YouTube marketing.

Get Discovered

When you upload videos, YouTube helps you build audiences for those videos by sharing them in various ways:

  • Search results. All public videos are considered in YouTube's search function. When a user enters a query in the search bar on YouTube, the most relevant results—based on title, tags, and popularity—are displayed.
  • Home screen recommendations. YouTube's home screen is customized to the tastes of each individual user. So when a user arrives on YouTube, the platform suggests content they might find interesting based on what they've watched in the past.
  • In-video recommendations. When users watch videos on YouTube, a sidebar appears with recommended videos based on the content of the video they're currently watching as well as other content the user has watched in the past. When the video is over, an end screen appears with additional recommendations.
  • Trending videos. YouTube also has a Trending tab that aggregates the most viewed new videos. This feed is mostly reserved for the top channels on the platform—think late night talk show hosts like Jimmy Fallon and successful individual creators like Tati.
In-video recommendations
Recommendations pop up on the sidebars and end screens of videos.

Google may be smart, but it can't watch your videos and give them titles and tags…yet. All of the metadata—title, description, tags, thumbnail, and category—has to be created by you, and it will will help both YouTube and potential viewers understand what your video is about.

Set your title, description, tags, thumbnail, and category

While some viral videos are able to thrive without these basic elements, fully-outfitted content is always stronger. Head to the "Basic info" tab as you're uploading to get started:

Create a title.

Title field

Your title should be short: The limit is 100 characters, but titles start getting cut off in search around 70 characters. The most important part of a title: It needs to actually reflect what your video is about. A jazzy title might be fun, but you want users to find your video when they're searching for specific keywords.

Write a description.

Description field

The description provides more detailed information about your video, making it even more searchable while also giving your audience a broader context for what they're watching. In addition to describing the video, it can also link out to relevant content, or even to your social networks.

But be careful about length. While some successful YouTubers, like creator JennaMarbles, write long missives as descriptions, best practice is to keep it short. For the most part, people are on YouTube to watch, not to read. Plus, YouTube truncates descriptions (adding a "Show More" link if users want the whole thing) after about 100 characters. So include the most important information upfront—including links back to your website or social media accounts.

Pick your tags.

Tags field

Your tags will help YouTube better understand what your video is about. That will help it place your video in relevant searches and as suggestions on other relevant videos. Performing a quick YouTube search for one of the keywords in your title will help you identify more potential tags. For example, if your video is called "How to Use Old Clothes to Make New Styles," you might search the word "clothes" and see what the suggested searches are.

Suggested searches

Your suggested searches may include "clothes haul," "clothes hacks," "clothes diy," or "clothes shopping." That means people are searching for those terms, but it doesn't mean that you should add all of them. Only add the relevant search terms, or YouTube might dock you in their results or even remove your video completely. Same goes for adding tags into descriptions, which YouTube calls tag-stuffing.

Customize your thumbnail image.

Thumbnail field

Your video's thumbnail image will show up next to your video in search results and recommendations. It won't increase your visibility in search and recommendations, but it might be the difference between a view and someone scrolling right past your video.

You can easily choose from still images pulled directly from your video, or you can design a unique thumbnail with your preferred photo editing tool. Whichever you choose, pick an image that is attractive and indicative of what the video is about. SciShow's channel offers an example of a great combination of clear and concise text and visually interesting imagery.

Choose a category.

Category field

Move to the "Advanced settings" tab to choose a category for your video. Properly labeling your video will help the YouTube algorithm get it out to the correct audience through search and recommended videos. Take a look at YouTube's introduction to categories for tips on best practices.

Gain an Audience

Because the YouTube algorithm builds on itself, the more people watching your videos, the more visible your videos become. The metadata you've just created will help your individual videos get discovered, but just like with any business, it's important to have returning customers. In the YouTube world, the key is getting subscribers: people who will come back to see new content as you create it.

Clicking "Subscribe" on a channel—or on a video made for a given channel—means future uploads by that channel will show up on a viewer's home screen, Subscriptions feed, and notifications, providing them up-to-the-minute access to videos as they are uploaded. Seeing your channel's subscriber number rise, YouTube's algorithm will increase the visibility of your videos in both search and recommended videos, which in turn will get you more subscribers…and the cycle continues.

YouTube channels: your marketing homebase

The first step in gaining subscribers is putting some love into your channel.

YouTube channels are the hub for all YouTube marketing. Think of your channel as the home page for your account: Whenever you upload a video to YouTube, it appears on your channel. By hosting all your videos in one place, you're able to attract return viewers and build a community around your videos.

YouTube front page
Video and channel recommendations show up on the front page of YouTube, based on the content the viewer has watched in the past.

Your channel is your brand, and that means sticking with your niche. As you're putting together a content plan, consider how each piece fits into the narrative of your channel. If videos you produce rank highly within your niche, YouTube will be able to target audiences that are interested in similar content—and your channel's overall visibility will increase. Stay focused with the content you create, and as your viewership increases, so will your subscriber numbers.

Personalize your channel

There are a few basic ingredients when it comes to personalizing your YouTube channel.

Choose a channel name.

Because your channel is your brand, make sure to choose a channel name that matches. Your channel name appears on your channel itself as well as under your video titles in search and recommended videos. It helps viewers associate an individual video with your broader oeuvre of work.

You can have fun with it, but be sure it's descriptive: If you're not Rihanna or Ellen DeGeneres, putting your name in the title probably won't help you much. Your channel name should have personality and be unique—it's worth Googling to be sure the name you choose isn't already associated with another brand. But don't go so far out on a limb that no one has any idea what your channel is about: The name also needs to be relevant.

Once you've come up with a channel name, head to the the Creator Studio, and then choose "Channel" to name your channel.

Set your channel icon.

You can update your channel icon by navigating to your channel and clicking on your existing icon.

Many creators use an image of themselves as their icon. Alternatively, a logo or design representing your channel can give you recognizable branding. Because it's such a small space, don't try to cram too much in: Save the expression for the banner.

Set your channel banner.

To set your banner, click "Add channel art" or hover over your existing banner, click the pencil icon in the right corner, and select "Edit channel art."

Set banner

Because banners are larger, they allow for a lot of creative expression. And because they're front and center on your channel, you want to be sure that they're on brand. For inspiration, take a look at two very different banner types:

  • TripAdvisor does a great job of using evocative imagery related to its brand—and changing it often to keep things fresh. They save their logo for the icon.
TripAdvisor YouTube banner
  • Yelp sticks to a more standard header, using its logo as the centerpiece and sticking to its signature red color. (Note: If you choose to go this route, be sure your logo is right in the center so it doesn't get blocked by social media share buttons or other elements on the page.)
Yelp YouTube banner

Pro tip: Using the same icon and banner on your various social media platforms can make it easier for your audience to locate you across the web.

Add a watermark.

You can also incorporate a logo directly into your videos with a branding watermark, which appears on the bottom right corner of all of your videos. This can help with brand consistency and provide a reminder to new viewers whose channel they're on. When a viewer hovers over the watermark, they're prompted to subscribe to your channel. See it in action on Strawburry17's channel.

Just head to the Creator Studio, navigate from "Channel" to "Branding," and then click "Add a watermark."

Create a channel trailer.

When prospective subscribers arrive at your channel, they'll want to know what to expect. You have a few options for how to achieve that:

  1. Write a channel description. Generally a good idea, but remember, YouTubers are around for the videos, not the text.

  2. Create a unique video that introduces your style of content—AKA a channel trailer. Creator Simone Giertz provides a good example of this.

  3. Use a popular or recent video as your channel trailer, like Miranda Sings does.

From your channel, click the "Customize Channel" button, where you can choose a video to feature to returning subscribers and select a channel trailer to feature to new visitors.

Set channel trailer

Ask for subscribers

In an ideal world, people would subscribe to your channel just…because. But in the real world, you need flat out ask. Here are some ways to do it:

  • Ask people to subscribe within your video.
  • Share subscribe links in your video descriptions, on your website, or on social media.
  • Show subscribe links in end screens.
  • Incentivize subscriptions with contests.

Set a schedule and upload frequently

Once you have subscribers, retaining that existing audience plays a big role in increasing your future audience. To make sure your existing viewers keep coming back, you'll want to set a schedule for your uploads.

Whether it's daily, weekly, or somewhere in between, having a regular upload schedule and communicating that schedule with your audience will give them something to anticipate, creating a dedicated subscriber base. Think about it this way: Would you watch your favorite TV show if you had no idea when the next episode would air? Probably not—too much hassle. YouTube viewers act the same way: If they know what's coming up, they'll tune in.

Start the conversation with your audience

Once your videos start getting views, you have the option of utilizing one of the most powerful aspects of YouTube: user engagement. Interacting through the platform can turn viewers into repeat viewers and repeat viewers into subscribers. There are several avenues to help you get started with engagement:

Encourage comments.

The comment section of your videos can be used to build a personal connection with viewers. It provides an open forum for your audience to interact with you and other viewers. An easy way to suggest comments is to mention it verbally in your video or recommend it in your video description. Asking your audience to respond to a question in the comments like Zoella does in her videos may be a good place to start.

Like comments.

A heart will appear alongside the comments you like on your own videos, moving them to a featured section at the top of the comments section. This encouragement can lead to future interactions with viewers who want to have their comments featured.

Respond to comments.

Replying to comments your viewers leave will also boost those comments to the featured section. YouTube favors videos with more interactions, so a longer comments section can easily translate to more views.

Set up a Q&A.

Be explicit about your comment interactions by setting up a Q&A. You can schedule it in advance for a specific time, or if you don't think you can get a critical mass of people at any given time, do it asynchronously. For example, in Question Tuesday videos on the Vlogbrothers channel, John Green promises to answer questions in the comments.

Interact in the moment through live streaming.

Live streaming allows you to interact with viewers using a side-by-side chat for real-time community engagement. Instead of waiting for comments like you would on an ordinary video, ask viewers questions in the moment and receive instant feedback.

Live streaming is most common for two types of creators: gamers and nonprofits. Take a look at Jacksepticeye's charity livestream as an example of hitting both those marks at once.

Jacksepticeye live stream
Jacksepticeye's charity live stream sits next to a real-time chat where fans can interact with the gamer.

To start a live stream, choose the "Go live" option instead of the regular upload button. And once the live stream is complete, make sure to keep the full live video (as well as the live chat log) archived to your channel.

Automate Your YouTube Marketing

Getting discovered and growing your audience isn't easy—it can take hours of tedious data entry and tweaking to get it just right. If it gets to the point where your marketing time is cutting into time you should be spending creating great video content, it's time to automate.

Zapier's YouTube integration takes care of the repetitive tasks for you so you can focus on making videos. Take a look at the Zaps below to get started.

  • Promote your YouTube channel without increasing your time spent cross-posting on social networks:
  • Upload videos to YouTube whenever you save them to your cloud storage:
  • Post specific videos to your website when they're uploaded:

Don't see the Zap you're looking for? Create a custom workflow and connect YouTube to over 1,000 apps.


No matter what you share on YouTube, there's an audience for it. They key is making sure that audience can find you—and getting them to stick around.

Hero image from freestocks.org via Pexels.



source https://zapier.com/blog/youtube-marketing/

Thursday, 26 July 2018

The 20 Best Productivity Apps for Android in 2018

The best productivity apps for Android keep your life running smoothly and efficiently. They allow you to get information you need and communicate with others without feeling limited by a small screen. Whether you need to get in touch with colleagues to update them on your work progress or sign and return a document ASAP, the best productivity apps help you get it done and in a way that's ideal to the mobile environment.

The number of apps in the Google Play store promising to make you more productive often seems limitless. But not every app deserves your time, money, and attention.

How We Choose the Best Productivity Apps for Android

In deciding on this list, we first narrowed down the top apps in the productivity category using two criteria: universality and context. Once we had a smaller pool of apps for consideration, we assessed them using additional criteria to find those that are the best for most people.

For universality, we looked for apps that appeal to a broad category of people, rather than those that boost productivity only in specific industries or professional roles. For example, visual artists and social media managers likely need a rich photo editing app to work efficiently on the go, but people in other positions might not have any need for one. Conversely, a great file syncing app has much broader application because it gives you access to your files no matter where you are, for both personal and work-related situations, which makes life more productive all around. The next time you unexpectedly need to produce evidence of your mailing address or your child's school records, you'll be glad to have installed a file syncing app. Just be sure to save important files there.

In terms of context, we asked, "What apps aid productivity when you're away from your computer and an Android phone or tablet is your primary internet-connected device?"

Finally, we looked at the pool of apps we had so far and further assessed them based on a number of subjective factors, including quality, ease of use, design, and value. We assigned a secondary category to each app (other than "productivity") and limited our picks to one app from each.

Even though we chose only one "best" app in each secondary category, you'll see a few honorable mentions for other excellent apps when they're warranted. Those apps are by all accounts nearly as good as the ones picked for this list, and depending on your situation, perhaps a better option for you.

Here are the best Android apps for productivity we'd recommend most, based on researching and testing dozens of productivity apps.

The Best Productivity Apps for Android

Adobe Acrobat Reader

Best for annotating and viewing PDFs

Adobe Acrobat Reader for Android

Among PDF viewers for Android, Adobe Acrobat Reader stakes a claim for being among the best because it's free, stable, and reliable. It offers the right balance of features you need to work with PDFs, such as annotation markup tools, without providing an amount that would be overwhelming on a mobile device. Pair Adobe Acrobat Reader with Adobe Scan (free) to add excellent and automated scanning functionality that works on a variety of paper sizes, including business cards. The two apps work together seamlessly.

Price: free

Any.do

Best for managing to-dos

Any.do for Android

Any.do has been a favorite task management app on Android for some time, largely for one standout feature. At the beginning of your day (or whatever time you set), the app prompts you to review what's on your to-do list, one item at a time, and either commit to doing the task or defer it until later. This strategy of reviewing what's on your list early helps you know what lies ahead for the day and better manage your time. Any.do has a free tier of service with some limitations, as well as a reasonably priced Premium plan that adds location-based reminders, unlimited collaboration with others, fine controls for recurring tasks, and more. Any.do is available for iOS and the web, with plugins for Amazon Alexa and Slack, too.

Price: free; $26.88/year for Premium on all devices

Asana

Best for collaborative, team-based task management

Asana for Android

Asana's Android app makes it simple to keep up with the state of your team's work while you're traveling or offsite. As a collaborative work-management app, Asana often contains a lot of information, and the design of the mobile app makes it easy to see what you need when you only have a small screen at hand. The app lets you tell your teammates the status of all tasks assign to you, letting you push them forward and assign the next steps no matter where you are. While some people refer to Asana as a project management app (and it certainly can be one), it also works extremely well for managing ongoing work—in other words, work that doesn't necessarily have a fixed start date, end date, and deliverable. Its flexibility in helping you manage both projects and ongoing work makes it one of the best apps for aiding productivity. Asana is also available as a web app and iPhone app.

Price: free; $119.88/month per person for Premium

Automate

Best for creating Android automations

Automate app for Android

Automate by Llama Labs is an app that helps you build and run automations from your Android device. For example, you can create a command that turns off both Bluetooth and NFC on your phone and then enable them by pressing one shortcut button. Or you could create a command that sends a text message whenever you're in a certain location to let loved ones know when you're leaving work. While it isn't the easiest automation creation app we've ever encountered (it involves flowcharts, which may or may not be your cup of tea), there are some premade automations you can explore and use with just a few taps. Overall, it's one of the better automation apps for Android because it supports a wide range of functionality.

Price: free

Clip Stack

Best for reusing copied text

Clip Stack for Android

This free clipboard manager app for Android is simple and easy to use, even if you have no experience working with clipboard apps. Whenever you copy text on your Android phone or tablet, Clip Stack saves it so that you can reuse it whenever you need. It saves you time and makes you more productive, especially if you tend to write or answer a lot of messages using the same words and phrases.

Price: free

DocuSign

Best for electronically signing documents

DocuSign for Android

DocuSign is one of those apps that you have no need to install until suddenly you do, and from that point on, you end up using it often. This app and service has a niche purpose: to enable secure and official electronic signing and delivery of documents. While competitors exist, DocuSign is quickly becoming the de facto choice in many markets. For example, if you intend to buy or sell property anytime soon, save yourself some time by downloading the app and creating an account now. If you're a freelancer juggling many contracts, you'll likely need it, too. If you're only using DocuSign to sign documents, it's entirely free to use. If you're in the business of generating documents and collecting the signed copies, however, you'll likely need a paid service plan. DocuSign is also available for iOS, Windows, and the web.

Price: free; paid plans from $120/year per person

Dragon Mobile Assistant

Best for controlling your phone with voice commands

Dragon Mobile Assistant for Android

Dragon Mobile Assistant for Android is one of the best apps for controlling your phone using voice commands. When you install and set up this free app, you can use your voice to send and receive messages, post updates on social media, write emails, set reminders, schedule appointments, and more. You can enable an option that allows your phone to wake up when it hears your unique voice, even when the screen is locked. Dragon also has a setting that, when enabled, detects when you're in a moving vehicle and automatically switches to hands-free, eyes-free mode. Whether you enjoy the efficiency of controlling your phone with your voice or it makes you more productivity due to accessibility reasons, it's hard to pass up this excellent app.

Price: free

Dropbox

Best for file syncing and backup

Dropbox for Android

Having a reliable file syncing app is indispensable on your mobile device. File syncing and backup apps, such as Dropbox, give you access to your most important documents no matter where you are. When you need to show a proof of address or some other paperwork in a pinch, you can get it within seconds as long as you have the app installed. With Dropbox, you don't even need an internet connection to reach your most important documents, as there's an option to save them offline. The very best file syncing services can back up photos and videos from your phone automatically, and that includes Dropbox. For its speed, simple interface, and reliability, Dropbox is one of the best file syncing apps. Use it to sync across a variety of platforms, including iOS, Kindle Fire, macOS, Windows, and the web.

Price: free; paid plans from $9.99/month

Evernote

Best for taking notes of all kinds

Evernote for Android

No other note-taking app has as much functionality as Evernote. This app, which is free for Android, lets you quickly capture any type of note, whether it's a voice memo, checklist, text note, or an image. You can snap photos that contain text, such as a page of a book or a whiteboard from a meeting, and Evernote will not only save them, but also make the text searchable using optical character recognition (OCR) technology. OCR works for both typed text and handwriting. It's an excellent app for productivity enthusiasts and essential on Android. Evernote also has apps for all major platforms, including the web, though you'll need a paid account to sync notes among other devices.

Price: free; paid plans from $69.99/year

Grammarly

Best for checking your writing

Grammarly for Android

Using the wrong word or having grievous typos in an important message or document can cause embarrassment and put real strain on relationships. Grammarly goes a long way to preventing those kinds of mishaps, both for single words and words in context. It's an online tool for checking spelling, grammar, overused words, and other matters related to writing, and it now has a mobile app (for both iOS and Android). It installs as a keyboard app and reviews your spelling as you write. When you're ready for more contextual advice, you can run Grammarly on an entire document or message to have it look for mistakes. The app is free, though some features are reserved for Premium subscribers, such as suggestions for improvement in style and vocabulary. Because it's implemented as a keyboard app, it works in any Android app that uses the keyboard. If you write a lot of important memos from your phone, it boosts your productivity by checking your text faster and more efficiently than if you used your eyes alone.

Price: free; $139.95/year Premium membership

LastPass

Best for managing passwords and logging into accounts

LastPass for Android

Like any solid password manager, LastPass remembers the logins and passwords to all your online accounts and keeps them secure. LastPass shines on Android by automatically logging you into your accounts without you having to copy and paste anything. Additionally, it can safely and securely autofill other fields, such as your shipping address when you make online purchases, which speeds up practically everything you do on your phone or tablet. LastPass has many other functions, too, such as generating secure passwords, giving you space to keep secure notes, and syncing your password across devices. Because it's so well integrated with the operating system, LastPass is our favorite password manager app for Android.

Price: free; from $2/month for Premium

Lucidchart

Best for diagramming

Lucidchart for Android

Software for creating diagrams and flowcharts is a lifesaver for anyone who isn't a designer but needs to make a few visuals every now and again. Lucidchart, which is available for Android as well as iOS and the web, is the best app for doing so. This app has universal appeal in helping people create professional diagrams for both work or personal use (people love it for drawing family trees, for example), and its Android app is surprisingly easy to use. You create diagrams using a bank of premade shapes, many of which are designed for specific types of visuals, such as org charts, decisions trees, room diagrams, and so forth. All the diagrams you create with Lucidchart sync between other places where you use the app, including the web, where Lucidchart supports collaboration in a manner that's nearly identical to collaboration in G Suite.

Price: free; paid accounts from $59.40/year

Newton Mail

Best for writing and managing email

Newton Mail for Android

Newton is an email client app that keeps you productive by giving you tools for managing your inbox easily on the go, such as snooze buttons, read receipts, and swipe gestures for quickly processing messages. It also comes with a built-in calendar. With Newton, you connect to the email accounts you already use, such as Gmail, Outlook.com, and other services, so you can keep using all the same email addresses you always have. Part of what makes Newton so appealing is that it's available on all major platforms—iPhone, iPad, Android, Mac, and Windows—which is surprisingly rare among email apps.

Price: $49.99/year

Nirvana GTD

Best for managing tasks in the GTD method

Nirvana GTD for Android

Nirvana GTD for Android, also called NirvanaHQ, is a to-do app for people who follow the Getting Things Done methodology. The app comes preset with lists labeled Next, Waiting, Later, Scheduled, and Someday, plus an Inbox for capturing ideas on the fly. Each task can contain a time estimate, as well as an energy level estimate, which helps you identify tasks you should do when you're starting to flag but still want to get things done (low-energy tasks), or those that are best to tackle when you're pumped and focused (high-energy tasks). Nirvana is also available on iOS and the web.

Price: free with limitations; from $29/year for paid accounts

Pocket

Best for reading

Pocket app for Android

While Pocket may not seem like a productivity app, it is in the sense that you can focus on what you need (or want) to read without most of the usual trappings of the web and its distractions. There are advertisements in the free version of the app, which can certainly lure you away from your essential reading, although having a paid membership gets rid of these potential productivity distractors. Either way, Pocket still offers a much better experience than scrolling endlessly through news feeds or articles in other apps. Pocket is also available on a variety of platforms, including iOS, Chrome, macOS, and Windows.

Price: free; $44.99/year for Premium

Pushbullet

Best for quickly sharing information among devices

Pushbullet for Android

Pushbullet lets you share information across devices quickly, easily, and simply. When you use a variety of devices, such as an Android phone, and iPad, and a Windows laptop, Pushbullet allows you to send any information or files you need from one device to another. In its design and setup, it looks similar to a multiplatform messaging app. You can even use Pushbullet among friends as a messaging app. Maybe you want to send an iMessage to someone, but you'd rather type it out on your Windows computer. Type away, then send the contents to your iPhone via Pushbullet. And finally, copy and paste the message into the app of your choice. The app has other features as well, such as news notifications, if you don't find them too distracting from focusing on your productivity.

Price: free; $39.99/year Pro membership

RescueTime

Best for passively tracking time

RescueTime Android app

RescueTime is an app and service that passively watches what you do on your computer and Android device and records how you spend your time. The idea is to track your time, not necessarily for billing purposes, but so that you can see an accurate snapshot of your daily, weekly, and monthly productivity. When you install and set up RescueTime, you indicate what kinds of apps and websites are productive, unproductive, or somewhere in the middle. Then it tracks how you spend your time and creates graphs and reports that classify how much time was productive or unproductive. Because the Android operating system allows RescueTime to see which other apps you use, it works nearly the same on Android as it does on desktop. From the Android app, you can analyze the reports from your desktop data, too.

Price: free; from $72/year for Premium

Solid Explorer

Best for exploring and managing files

Solid Explorer for Android

Android gives you wide-ranging access to files stored on your devices, as well as the devices' controls, but delving into them without the help of an app can be cumbersome and overwhelming. Solid Explorer is an inexpensive Android app made for navigating your device and everything on it in a friendly interface. It also includes archiving tools so that you can stuff multiple files into a .Zip or .7zip package. When you need to dig around in your Android device, Solid Explorer saves you time and keeps the experience user-friendly.

Price: $2.99

Tide

Best for enhancing focus

Tide app for Android

After many exasperating experiences with work timer apps for Android that don't run properly or are annoyingly difficult to quit, Tide feels downright refreshing and calming. This app, which is also available for iPhone, has a timer that you set for the length you want to work, and then it plays a natural white noise track until your focus period is up. Tracks include natural sounds, such as ocean waves and rainfall. Additional audio files cost $0.99 to download. Plus, after any timed work session, you have an option to time a short break, thereby using the Pomodoro productivity method. We also love that Tide does double-duty as a white noise app for falling asleep.

Price: free; $0.99 per additional audio file

Toggl

Best for tracking time while remote

Toggl Android app

Toggl is among the best time-tracking apps, and it stands out on Android for its ease of use. If you need to track time spent in meetings, at a client visit, or while doing anything when you're away from your desk, Toggl is the best mobile app for the job. You can use it to keep tabs on billable hours or to record time on task for your own productivity purposes. Toggl also wins hearts for having a free tier of service that's actually quite useful, though you may need to pony up to a paid plan for additional reporting tools and project management features. The service works across a number of platforms (Chrome, iOS, Linux, macOS, web, Windows), and time you record via the Android app syncs to any other place where you log into Toggl.

Price: free; paid plans from $108/year


All the apps in this list help you stay productive while you're on the go or be more productive despite the limitations of the screen size in front of you.

Title photo by William Iven on Unsplash


source https://zapier.com/blog/best-productivity-apps-android/